Thursday, March 11, 2010

Weikfield to launch exotic desert mixes

Weikfield Products, makers of western desserts, like jellies and custards, is now working on exotic desserts. Mr Mukesh Malhotra, managing director, was reluctant to mention specifics, since this is competitive information, beyond saying that they will introduce a range of mixes for Italian desserts.

"We will launch new products, dessert mixes, in a year’s time. They are currently at the stage of development," he said.

Weikfield has a strategy of choosing segments where the competition is not the big food daddy. It prefers to concentrate on segments that are too small for the big players.

To read more, please, visit The Economic Times

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