Saturday, November 3, 2007

Renault's Race to Replace the Rickshaw

Tata Motors is hot on Renault's heels in a drive to produce and distribute the world's most affordable car in the fast-growing India market:

auto rickshaw beauty shot, originally uploaded by Esthr.

Renault-Nissan Chief Executive Carlos Ghosn touched down in India twice on Oct. 29, making pit stops in his frenetic bid to grab a piece of the emerging global market for ultra-cheap cars. After inking a joint venture for low-cost vans and trucks in Chennai with Ashok Leyland (ASOK), he flew to Pune in his corporate jet to kick the tires at the factory of Bajaj Auto (BJAT), India's No. 2 motorcycle maker and a potential partner in Ghosn's quest to engineer a $3,000 car by 2010. A project could be announced within months.

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